Page 30 - South Mississippi Living - January, 2021

Faces of SOUTH MISSISSIPPI
Faces of Tourism Coastal Mississippi
Coastal Mississippi, the Mississippi Gulf Coast’s destination marketing organization, is charged with promoting the tri-county coastal region as a tourism and convention destination worldwide. Its mission is centered on attracting ever-increasing numbers of leisure, convention, sports and business visitors to the area. The organization is dedicated to maximizing the travel and tourism industry for South Mississippi. On average, over 13.5 million visitors travel to the region annually, creating more than $3.3 billion in economic impact. This spending provides Coastal Mississippi residents over $1,600 in tax relief – $1,000 more than the state average, cementing the undeniable impact of tourism to the region.
The dedicated sta of Coastal Mississippi works in collaboration with hospitality partners and stakeholders who represent
various areas of tourism. These partnerships assist in the
ongoing development and execution of integrated marketing, communications, sales and research. After one of the most challenging years this region has experienced, Coastal Mississippi continues to support their partners in the tourism and hospitality
industry in recovery e orts.
Coastal Mississippi’s tourism recovery plan holds the key to a
stronger economic future and is based on data and a research- driven framework. In addition, Coastal Mississippi’s Destination Promise of health and safety has been incorporated in all e orts, as visitors will continue to prioritize health and safety when selecting a destination. The Promise, born from partnerships with regional healthcare authorities, aims to promote safe, responsible travel to our region. This Promise assures visitors that our hospitality partners have implemented the necessary precautions to protect both visitors and their employees.
In such an unprecedented year, this vote of con dence in both the destination and the locals that call it home means so much more.
Coastal Mississippi www.coastalmississippi.com
228.896.6699
30 | January 2021 www.smliving.net | SOUTH MISSISSIPPI Living