Page 12 - South Mississippi Living - September, 2025

COAST NOTE
Women Wins
THE
story and photo courtesy of WXXV
In the world of television and digital advertising, there’s a force quietly transforming the Gulf Coast economy—and it’s powered by women. At WXXV 25, the local FOX, NBC, and CW affiliate, a dynamic team of women is not just selling commercials—they’re igniting growth, empowering entrepreneurs, and helping businesses tell their stories in powerful new ways. These are the women behind the wins.
From media strategy to brand storytelling, the women of
the WXXV Sales Team are a blend of creativity, hustle, and heart. Each account executive isn’t just a salesperson—they’re a business consultant, a cheerleader, and a trusted guide for small businesses navigating today’s complex marketing landscape.
“It’s not about airtime or ad impressions,” says Michelle Eubank, digital sales manager. “It’s about truly understanding our local businesses and giving them the tools to grow—on-air, online, and in the hearts of their customers.”
Whether it’s a mom-and-pop seafood shack looking to boost weekend foot traffic, or a regional healthcare provider wanting to attract new patients, the WXXV women have a solution. They specialize in blending traditional broadcast reach with modern digital precision, creating campaigns that get noticed
BEHIND THE
Meet Some of the Powerhouse Sales Team Fueling Gulf Coast Business
and deliver results.
But perhaps their most unique quality? Heart. “Our team
shows up every day not just to meet goals—but to make a difference,” says Lindsey Magee, events specialist. “We’re from here. We shop here. We care about this community. When our clients succeed, we succeed.”
And succeed they do. With hundreds of thriving partnerships across the Mississippi Gulf Coast, WXXV’s sales team is becoming one of the region’s most impactful marketing engines.
Their superpower? Collaboration. There’s no cutthroat competition in this crew—just a shared mission to serve the community, uplift local entrepreneurs, and deliver results that matter.
As the Gulf Coast continues to grow, one thing’s for sure: if there’s a business with a vision, these women are ready to help it thrive.
12 | September 2025
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