Page 98 - South Mississippi Living - September, 2025

presented by South Mississippi Living magazine Yvette Cannata, Owner
For some women shoes are a fashion statement, but for Yvette Cannata designer comfort footwear and accessories are her solemates.
Before Cannata was the owner of J Laurie Shoe Boutique on Washington Avenue in Ocean Springs, she managed and worked in a myriad of boutiques all around the country. “I decided to pursue my degree in fashion and marketing,” Cannata said. “Owning a beautiful shoe boutique is a dream come true.”
She feels she realized her calling when she understood she could help women find their own personal style and fashion that’s also easy and comfortable. “Shoes can be a fashion statement as well,” she said. “Having a great shoe that gives them comfort and allows them to enjoy looking and feeling their best is the best of both worlds.”
She offered a little advice to her fellow entrepreneurs with a passion for owning a business. “Don’t give up on your dreams,” she said. “Determination and setting goals for yourself will allow you to take the steps you need to move forward and pursue your endeavors.”
J LAURIE SHOES
628 Washington Ave., Ocean Springs 228.243.5408 | Facebook @JLaurieShoes
presented by South Mississippi Living magazine Michelle Jacobs
Owner and CEO
Michelle Jacobs is the sole owner of Pink Flamingo Co. Vintage Market in downtown Gulfport, a vibrant space housing over 21 vendors and celebrating nine years of business ownership. Inspired by her love for vintage treasures, Michelle is passionate about bringing new life and beauty to old items while sharing their stories with others. A graduate of William Carey University with a 31-year career in mental health, Jacobs credits her strong work ethic to her father, Charles Jacobs and she inherited her late mother’s gene of helping others. She values supporting women-owned businesses, mentoring others, and encouraging single mothers. Outside of work, she loves fishing, riding her Harley along the Coast, and time with her children and four grandchildren.
PINK FLAMINGO CO. VINTAGE MARKET
1800 25th Ave. Gulfport 601.297.9715 Pinkflamingomiss@gmail.com Facebook @PinkFlamingoVintageMarket
98 | September 2025 www.smliving.net | SOUTH MISSISSIPPI Living