Page 94 - South Mississippi Living - September, 2025

Brandin Brosh
Owner
Charisma Boutique has been around for eleven years of style, community, and connection.
In 2014, I opened Charisma in downtown Ocean Springs with one goal in mind: to create a place where women could find modern style and affordability in one space. I started with a few racks of carefully chosen pieces and a lot of determination. Over the years, Charisma has grown into a local favorite, offering everything from wardrobe basics to standout outfits for weddings, vacations, game days, and special moments of every kind.
I have always lived by Florence Nightingale’s words,
“I attribute my success to this: I never gave or took an excuse.”Running a boutique for more than a decade has meant adapting to changing trends, economic challenges, and strong competition. Trusting my instincts and staying true to my vision has been the key to moving forward.
One of my greatest joys is the connection I have built with this community. Many customers have shopped with me since the very beginning, and I have celebrated their milestones alongside them. I have mentored young women entering retail, partnered with local charities, and taken pride in watching our downtown thrive as one of USA Today’s Best Small Towns for Shopping and Best Coastal Small Towns.
As Charisma celebrates its 11th anniversary this August, my passion for fashion, customer service, and creating an unforgettable shopping experience is stronger than ever. I love what I do, I love this community, and I look forward to many more years of dressing Ocean Springs with style and heart.
CHARISMA “A GIRL’S BEST OUTFIT”
1000-B Government St., Ocean Springs 228.215.1203
Instagram @ShopWithCharisma
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