Page 19 - Jackpot Magazine Tunica ~ December, 2022

Horseshoe raises $64,000 to fight cancer
Casino execs, celebrities and sports figures help in ‘Battle of the Bras’
TUNICA — The annual Battle of the Bras fundraiser sponsored by Horseshoe Tunica raised $64,000 for the American Cancer Society. Led by Derrick Madison, Horseshoe senior vice president and general manager, and Jim Milne, senior vice president and general manager of sister property, Isle of Capri Lula, Mid- South area celebrities, executives, and sports figures modeled bras decorated by Horseshoe team members at Horseshoe’s Bluesville.
“October is an exciting month for us as we are all dedicated and passionate about supporting the cause of the American Cancer Society,” Madison said. “Though we support the American Cancer Society throughout the year through volunteering and donations, we are excited in October because we have month-long team member-led efforts while concluding the month with our largest fundraiser for the ACS, the Battle of the Bras.”
Horseshoe Tunica executives present a check for $64,000 to the American Cancer Society from Battle of the Bras event.
Horseshoe team members decorated bras in a way that brings a story to life related to cancer. The bras were on display in the hotel lobby for voting and donation collection. The 15 bras that received the most donations were the ones modeled at the fashion show event while celebrity judges made the final decision on the top three bra designs and celebrity performance.
The casino has embraced National Breast Cancer Awareness Month for the past 11 years through the fashion show, which has raised hundreds of thousands of dollars for ACS.
Pictured, L-R, are Southland’s Neki Catron and Lou Jacobs; Jackson Wonder (JW) co-principals Leeman Brown and Annette Frazier, Southland’s Jim Wilson; Susan Shurley, JW school supervisor, and Sheila Grissom, JW assistant superintendent.
Southland Casino Hotel donates $25,523 to area elementary school
WEST MEMPHIS — Southland Casino Hotel presented a $25,523 check to Jackson Wonder Elementary School in West Memphis. Southland Casino is Jackson-Wonder Elementary School’s partner in the Partners in Education program.
“We support the West Memphis School District’s commitment to educating all students to the highest standards of excellence by providing a rigorous and varied curriculum in a safe and respectful environment that will empower them to become productive citizens of a culturally diverse society,” said Osi Imomoh, general manager and president of Southland Casino Hotel.
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www.jackpotmagazine.com December 2022 • JACKPOT! MAGAZINE 19
Gold Strike makes holidays brighter
Gold Strike recently donated $10,000 to Sacred Heart Southern Missions (SHSM) to fund Thanksgiving food baskets for families in need in northwest Mississippi. Additionally, Gold Strike provided 50 cases of water to the SHSM volunteer program. Employees also gathered for days of service, crafting handmade fleece blankets for the mission’s senior Christmas gift boxes. Pictured, L-R, Chanel Alnasan, Adam Ash Lock, Tina O’Keefe and Tammy Matous. Inset is Lis Redden, who coordinated the blanket project for the organization.